ALICE BEDNAROVA




PATTERN IS EVERYWHERE FAMILY TRAIL
2019 - 2020

CLIENT
The Victoria & Albert Museum

ROLE
Creative Producer
Content Creator

STAKEHOLDERS
V&A Families

I was the creative producer on Pattern is Everywhere!, a family trail for the October Half Term 2019 programme at the V&A South Kensington, designed in collaboration with designer Bethan Durie. Inspired by the Mary Quant exhibition, the trail invited families to explore shapes, patterns, and textures across the museum and was designed to function as a downloadable resource online, usable in any environment.

I led the production, creative direction and iteration, ensuring the trail balanced historical and contemporary objects, showcased diverse artists, and encouraged families to engage actively with the collection. After collecting patterns and shapes through drawing and rubbings, families folded the resource into their own pattern book, bringing what they had gathered together in unexpected ways.

Images © The Victoria & Albert Museum, London.





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