I am Alice Bednarova, a Product and Experience Designer working at the intersection of education, sustainability, innovation and technology. My background combines designing meaningful experiences, both digital and in person, that drive positive social impact.

I thrive in creating innovative solutions for challenges at hand, collaborating closely with stakeholders, and leveraging comprehensive user research, ideation, prototyping, and testing to craft successful, market-ready products and experiences.


Product & Experience Designer

Freelance | London & Barcelona
June 2021 - Present

Creative Producer
Victoria & Albert Museum | London
January 2018 - May 2021

Experience Designer 
Freelance | London
January 2016 - December 2017

Learning Facilitator 
Victoria & Albert Museum | London
November 2015 - December 2016


Design Skills
User Research, Competitor Analysis, User Interview, Data Analysis, User Flows, Information Architecture, Wireframing & Prototyping, Usability & A/B Testing,
Design Documentation, Visual Storytelling

Figma, Adobe Suite, G Suite, Chat GPT, Perplexity, HTML & CSS

Design Strategy
Opportunity Mapping, Facilitation, Futures Thinking

Project Management
Event management, People Management, Stakeholder Management, Budgeting

English, Czech, Spanish, Greek, Germa


UX & UI Design Certification
Career Foundry | Berlin
March 2023 - December 2023

Design for Sustainability Certification
University of the Arts | London
June 2020 - September 2020

MA Galleries, Museums and Contemporary Culture
University of Westminster | London
January 2013 - January 2015

BA Aesthetics & BA Theatre Studies
Masaryk University | Brno
September 2008 - January 2012

Selected Collaborations

Victoria & Albert Museum | Tate | National Gallery London | Young V&A | V&A East | BBC | ARUP | Historic Royal Palaces | Fallen Fruit | Bloomberg | Svarowski | Dior | University College London | London College of Communication | WTA Architects | Tonkin Liu Architects | London Design Festival | Refugee Week | Open House | Vodafone | Merck


I’m thrilled to recommend Alice for her exceptional UX and UI design skills. Alice expertly guided the process from lo-fi and hi-fi wireframes to an interactive prototype, ensuring functionality and visual appeal.

She also helped name my company, capturing our brand essence perfectly, and created a stunning visuals board that established our cohesive visual identity. Alice’s creativity, professionalism, and collaborative spirit make her an invaluable asset.

I highly recommend Alice to any founder or team seeking a talented UX and UI designer who can bring their vision to life.

Thank you, Alice, for your outstanding work!

Joana Guasch